What’s a Custom 404 & Why Do You Need One?

When someone is on your site, you’ve already got them. They’re trying to buy something, they’re looking for information, or maybe they wanted to sign up for your newsletter, etc. There’s a goal there. But sometimes things go wrong. Links break, they’re moved and never redirected or the user just does something wonky. And when they do, unless you change it, they’re going to get a default 404 page. And page that probably look something like this:

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